ERICA CRUZ
Graphic designer
Since I started my career, my motivation and dedication have allowed me to create exceptional projects and experiences. Explore my portfolio, which includes a mix of personal projects. Do not hesitate to get in touch if you want more information.
PRESENTATION
PROJECTS
OMEI INNOVA
Omei Innova, a company in the medical sector, wants to launch the first health consulting application and commissioned me to create a logo for the brand. The brand happens to be an innovative company, it seeks the well-being of people and the tranquility of the user.
MAGAZINEÂ IT'S MY TURN
Collaboration with the Center d'estudis Politècnics for the creation and layout of a magazine for the presentation of the It's My Turn project.
ORGANIC
The new company in the fashion sector Organic, wants to launch the first collection through the online store and asked me to create a logo to make itself known. The personality of the brand comes from being a young, fresh, innovative company closely linked to the city of Barcelona.
FOOD BANK
This is the creation of an attractive, different and unconventional poster for the collaboration of the Barcelona Food Bank.
"I have not failed. I have found 10,000 ways that do not work"
Thomas Edison
BIOGRAPHY
A very versatile graphic designer
The Swiss Army Knife is a well known and versatile tool, it is a powerful instrument with a pocket design and manual implementation which makes it incredibly portable and very user-friendly. Its original design only had a blade and a screwdriver. This initial model was created by Karl Elsener in 1891, and since then the acceptance of the Swiss army knife has only grown exponentially, until it has become a reference and classic tool, worldwide. To this day, Swiss army knife manufacturers have created several models, focused on certain professions or activities, adding tools according to the function they want to use.
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But I'm going to talk to you about one in particular, my Swiss army knife, a knife that I have carried with me since I was very little, I keep it with great affection, because it is something that will always remain with me. My extensive Swiss army knife has scissors implemented, capable of undoing any errors in the design, a file that allows to polish the internal and external communication of the company, a sharp blade to split the threads that prevent me from providing good customer service, a bottle opener that allows you to uncork innovation and finally a hook that allows you to attract new users on social media.
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The most special thing about this Swiss army knife is that it is not a physical and tangible tool, not at all, rather it is an identity, and yes, I am talking about myself. This Swiss Army knife is my personality. It's me.
Since I was little I had one thing clear: I like to learn and always do new things. Each of the tools defines me in the paths that life has taken me. I started dancing when I was ten years old and where my first tools began to be created, coordination, discipline and progress, basic and necessary tools to start creating the person I am today.
In adolescence I studied Hairstyling and Hair Cosmetics where a brush, scissors, imagination and personal attention were the next tools that were developed and where I realized that my greatest virtue is being able to imagine things and know how to make them come true.
Currently I am a superior technician in Marketing and Advertising and no, you have no idea how many tools this new path has given me. The following utensil I did not know myself that could be developed so much in such a short time, I am a very sociable person, but I never thought that speaking in public would be so good for me, I suppose that dancing in front of so many people will have helped me, and yes that It is my new utensil, but not the only one, design, event planning and content creation are my new allies, where imagination comes into play again and I couldn't be happier creating material that comes out of my mind with my hands.
And this is me, a little Swiss army knife, who dares and takes risks, that when you think it can no longer have more functions, it takes new tools from where you least expect it ... without the guarantee that it will work, but with a good coffee in between (:
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However Who does not dare to have a Swiss army knife and who risks not having one?